The term User Experience (UX) is usually more familiar to use and discussed among website developers. What exactly is UX? Why is UX mentioned as a very important factor to increase customer loyalty while increasing your sales? Is UX that important? Is hiring a ux designer is necessary?

User Experience is how an internet user accesses a website, an experience they get from the website. An example of User Experience is exploring all the features of existing websites, seeing the appearance of its website, and carrying out procedures for successful product/service transactions. You may also hire a designer to design high-quality UX for your website or software.

UX is one of the fields that is developing very recently in line with the growth of eCommerce. Creating a user-centered design should include strategy in areas such as project management, user research, and usability evaluation.

Google itself has announced that UX is one factor in the ranking of its search engines. They claim to want to provide relevant and good results in the eyes of customers so that more and more people are using the Google search engine. Raising poor website rankings won’t make Google users satisfied. So a website must be easy to use, navigate and be understood by visitors.

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